fenome

Your own biology, read back to you in plain language. Calm and honest, clear enough for you and careful enough for your clinician.

fenome turns your blood tests into a personal timeline of your biomarkers, showing what changed, what stayed steady, and what's worth raising with your doctor.

01The name
fenomefrom phenome

The phenome is the full, expressed state of an organism's biology, the living sum of its traits. Your biomarkers are a window onto it. fenome reads that window back to you in plain, first-person language, so your own data is something you can actually understand.

02The mark
fenome

One element ties it together: the green signal dot. In the wordmark it sits before the name, wrapped in a soft halo. For the app icon that same dot fills the tile, the signal radiating outward, the wordmark distilled to a single point of calm.

03The set point
The point that's yours.

The bright green centre is your set point: your personal centre of comparison, the value that's usual for you, and what fenome helps you find. It sits inside a soft halo: the broad range across people, narrowed by your own traits like age and sex. Over time, fenome learns the value your results usually settle around, so you can see where a new one sits beside your own. Green for calm, for life, for something steady to come back to.

04Black & white
Honesty.
Transparency.

The black-and-white foundation is a promise. We show you your own numbers plainly, we never alarm, and we always point you back to a doctor/clinician. Colour appears only where it carries meaning, never for decoration.

05App icon
180 · apple-touch
192 · PWA
120
32 · favicon
16

The emerald signal dot wrapped in a soft halo, on the app-dark tile. Delivered full-bleed so iOS and Android apply their own corner mask; the favicon ships as a rounded SVG, and relaxes to a single clean dot at the smallest sizes.

06Colour
Ink
#0A0A0A
text, tile #09090B
Paper
#FFFFFF
ground
Signal green
#3DDC84 to #16A34A
the dot, set point
Green solid
#16A34A
flat

Signal palette (in-app, per theme): improving green, stable teal, baseline blue, drifting amber, attention red. Out of range is amber, never red. Red is reserved for the single, calm Attention state.

Improving
#34D27A
Stable
#2DD4BF
Baseline
#60A5FA
Drifting
#F0A83A
07Typography
ExtraBold 800fenome wordmark
Bold 700Understand your own data
SemiBold 600Worth a mention to your doctor/clinician
Medium 500Calm, first-person prose
Regular 400One typeface, Inter, across product and brand.
08Principles
Understanding your own data, never a diagnosis
Describe your own data, educate, and route to a doctor/clinician. Never diagnose, predict, score risk, or alarm.
Amber, not red
Out of range reads amber. Red is reserved for the single, calm Attention state, never for alarm.
Voice
Warm, familiar, first-person and calm. Plain language, no hype.
The dot
The emerald signal dot, wrapped in its soft halo, is the throughline across wordmark and icon. Always emerald, never restyled.